The Bank of Canada made some strong statements to Corporate Canada about it's $600B in unused 'dead' cash. Stop sitting on your cash piles, Carney tells Corporate Canada. From that article:
There is $600-billion in unused cash being held by non-financial
companies in Canada. Cash hoarding has grown steadily since the
financial crisis, as firms feel the need to retain large cash reserves
in the face of uncertainty in the global economy.
“If companies can’t figure out what to do with it, then they should give
it to shareholders and they’ll figure it out,” - Mark Carney
“This is dead money," - Mark Carney
Having the head of Canada’s central bank make such blunt statements
about the need to deploy that cash could be a game changer, said Mr.
Madani.
“Now that Mark Carney has taken it to the next stage, maybe shareholders will take more notice,” he said.
And I love the last sentence: But he said that, at the very least, it shows that the bank is prepared
to “escalate the language at least or the pressure, to try and push
Canadian companies into action.”
These comments are definitely chastizing and confrontational. Mark Carney is essentially telling Corporate Canada that reducing the cash hoards they have is necessary to a strong economic recovery. Dead money needs to be resurrected. Reducing their reserves and injecting money into the economy can boost Canada's economic profile. It puts more money into the hands of more people who are more willing to spend that money. It means more jobs, as promised by Corporate Canada in return for low taxes.
The last sentence puts the comments into context: the Bank of Canada cannot tell Corporate Canada what to do. It can 'escalate language' but that's about it.
They Know That We Know That We Need Them and They Know We Know It
This is where it gets awkward. Corporate Canada has been called out. You're too stingy! You need to return money to shareholders! You can save the economy by reducing your dead cash piles! Why are you killing money? Help me Obi-Wan Kenobi, you're my only hope.
So the next move is Corporate Canada's.
So what can Corporate Canada do?
- They can just do what the Bank of Canada asks of them. This would seem the greatest win for everyone involved. They save the economy, more wealth is spread around, maybe manufacturing gets a boost, makes the government look good, good Corporate Canada public relations opportunity. There is really no downside to this option.
- They can make no change in their hoarding. Just ignore the Bank of Canada and it'll go away. Any escalation of language is going to come across as challenging or begging. It's doubtful the government will make changes to the way it taxes Corporate Canada, and I'm unsure of how interested the government is in getting into a fight with its greatest ally. Bad PR, government will appear as either impotent or aloof, everyone will ride it out and the general grumbling will go away for a little while. It'll probably resurface around the election.
- They're open for business for the right price. They know Canada needs them, and it's all just business after that. What costs what. We'll give this much money for this X Y or Z. This is a disastrous public relations nightmare for everyone involved, the political fallout will be unpredictable but severe and it will be scrutinized by the media at every turn. I do not recommend this option, Corporate Canada.
I'm not a prognosticator, but I just don't see the first option happening. I don't see everyone (human and corporation) just getting along for the benefit of the entire country. Call me a pessimist but there's really no chance of this happening organically. It would be a Renaissance for Corporate Canada, and that also seems unlikely.
I think that ignoring it until it goes away is a possibility. There might be a couple of failed propaganda campaigns (the phrase 'dead money' conjurs up images that are propaganda-proof). Corporate Canada can ride it out, eventually they'll get some message with a little traction, but I question what will happen to its relationship with the government of Canada. This has limited fallout for the government - Corporate Canada takes more of a PR hit if this happens, but it will come back during the federal election.
I don't want to believe that patronage would be exchanged for cash injections, but we can't rule it out in our scenarios. The government has hitched all its wagons to the economy, and it needs Corporate Canada to get with the program well before the next federal election. Corporate Canada pays low tax rates:
For the other corporations, the net tax rate is decreased as follows:
- 19% effective January 1, 2009
- 18% effective January 1, 2010
- 16.5% effective January 1, 2011
- 15% effective January 1, 2012
As you can see the corporate tax rate has dropped 4% over the last four years. I pay between 15-26%. So these Corporations pay low taxes and now they're hoarding money. They're not playing nice in the sandbox with the government by not reinvesting money but rather sitting on it as a cash reserve. A 4% decrease in net tax rate over four years should be worth something, like promised job creation. But it appears at this point it is not really enough, since they are not really holding up their end of the bargain of job creation. So what more do they want?
Conclusion
The Government of Canada and Corporate Canada are fighting through the Bank of Canada. The Bank of Canada has called out Corporate Canada, very publicly, to do a bunch of specific things.
And so now all eyes are on Corporate Canada. It is their move. I urge you once again Corporate Canada, act in every Canadian's best interest and reduce your reserves voluntarily and be the champions of the day. Do not ignore this and do not try to use this to your advantage through schemes.